We make vulnerability something you actually want to do
at our best, men are typically 97% honest with ourselves and others. It's that crucial 3% we hold back—the stuff that feels too shameful, too vulnerable, too real—that keepkeep us bound to shame and loneliness from which many of our struggles stem.
Truth is, we saw something missing both in our own lives and in the lives of men we worked with: genuine connection that goes beyond surface-level conversations about sports or work.
Men are drowning in isolation, exhausted from maintaining the facade that "everything's fine," and honestly... that's where our story started.
8 years ago we met in 12-step recovery. In those rooms, we stumbled upon an armchair theory that would change our lives:
We're guys in the trenches just like you
We're not just therapists throwing theories at you from behind a desk.
What happened when we started sharing that last 3%? The shame lost its power. The loneliness faded. Our friendship deepened into something that actually helped us heal.
As we started seeing this change our clients and our marriages and friendships, we wondered: what if more men had this kind of permission slip?
That's how Three Percent Co. was born—from our own messy, imperfect journey of discovering what happens when men stop performing and start connecting authentically.
We built this community because we know firsthand the transformation that occurs when you find a safe place to bring your whole self, including the parts you've been taught to hide.
This toolkit includes a proven 4-step method that transforms how men handle emotions, with practical examples and actionable strategies for helpful results.
